DiscoverAd Age Marketer's BriefSam’s Club’s Austin Leonard on future of retail media
Sam’s Club’s Austin Leonard on future of retail media

Sam’s Club’s Austin Leonard on future of retail media

Update: 2023-08-30
Share

Description

Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Sam’s Club’s Austin Leonard on future of retail media

Sam’s Club’s Austin Leonard on future of retail media

Ad Age