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How to balance consistency and agility, with Heaven Hill CMO Matt Blevins

How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
Update: 2025-10-01
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How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.
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