DiscoverAd Age Marketer's BriefUsing unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

Update: 2025-09-03
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Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.

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Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

Ad Age