Samantha Abrams, Co-Founder of Emmy’s Organics (@emmysorganics): Triumphs & Challenges of Founding a Successful Company Built on Real Ingredients with Her Husband
Samantha Abrams, Co-Founder of Emmy’s Organics (@emmysorganics): Triumphs & Challenges of Founding a Successful Company Built on Real Ingredients with Her HusbandDescription
Samantha Abrams is the Co-Founder and Head of Marketing of Emmy’s Organics, which she founded in 2009 alongside her partner (in life & business), Ian Gaffney. Emmy’s Organics came from their shared desire to take real ingredients and turn them into something delicious that everyone could enjoy. Emmy’s has grown over the last ten years into a nationally recognized brand that can be found in over 20,000 stores nationwide like Whole Foods Market, Sprouts, Wegmans and CVS.
In this episode, we get into all of the details, from idea to execution, of founding a successful cookie company built on real ingredients, starting in a small kitchen in Ithaca with her then-boyfriend, now-husband! We talk about sourcing ingredients (even visiting the coconuts in Sri Lanka that make up the base of their cookie!). We discuss working with your significant other and tips and tricks to make it smoother! We also discuss Samantha's struggle with adrenal fatigue and how she overcame it.
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