When I think about what it really takes to grow a creative business, the story of Sarah Hurley always comes to mind. Sarah started her brand with just £40 and a dream, and within five years, built it into a multi-million-dollar company with licensing, retail, and global partnerships. But her path wasn’t all smooth; she faced burnout, realigned, and rebuilt her business to focus on what truly mattered.

In this episode, Sarah shares the lessons she’s learned about saying no to distractions, using creativity as a superpower in business, and creating a roadmap that fits you (not someone else’s template). We also talk about building systems that align with your goals, the importance of resilience, and why you don’t need anyone’s permission to succeed. If you’ve ever felt overwhelmed, unfocused, or unsure whether you’re “business-minded” enough, Sarah’s story will inspire you to trust your instincts, focus your energy, and build a creative business on your own terms.

*Heads up there’s no full video version of this episode due to technical problems, but the full audio is still available for listening and you can check out clips from the show on Instagram, Facebook, and YouTube.

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