What if you could measure the quality of every sales conversation and know exactly how to improve? In this episode of The Common House Podcast, Erin Fults, Director of Strategy and Training at Bridge Selling, reveals how their six-step "bridge" framework helps sales teams pinpoint pain, qualify leads, and replicate their best calls. Erin shares real-world case studies—like a company that jumped from $3M to $8M in monthly sales—and explains why objectivity, empathy, and clear next steps are reshaping the future of sales. Whether you're a founder still carrying the weight of closing or a leader coaching a team, this conversation delivers practical insights to help you move from guesswork to growth.