In Episode 27, I chat with Jason Reese – podcaster, blogger and voracious content creator/consumer. His podcast, Up in this Brain, is a really interesting personal journal of Jason’s experiences and encounters. Or as he calls it, “part personal journal, part mixtape.”

In our conversation, Jason and I discuss how the process of creating content and telling our stories online is rarely linear at all, and that sometimes we just need to slow down, embrace the chaos outside of our control, and recognize that the truly profound moments are hiding among the mundane.

(Note – My hope is that all of the creative entrepreneurs and goal-oriented creators out there listening to this episode will gain a bit of new perspective on what the unplanned can do for our creative process  – if we allow it space to grow and become a part of how we create).






Link Love

I Used to Be Brilliant – A podcast about unrealized early expectations, acceptance, and reinvention.


dicksnjanes podcast


Podcast Emporium – Anthony Marco


BossJock Studio


Craft Content Nashville 2015


Podcasts I listen to – Jason’s podcast directory page


The Art of Work – Jeff Goins


The Artist’s Way – Julia Cameron


The Fault in Our Stars – John Green

In this Episode



* Jason shares his journey as a blogger and podcaster and talks about his introduction to the podcasting community and how that helped him start his first podcast.

* Jason talks about the connection he has with his content and the creative process.

* Jason on his relatively spontaneous creative process: “Some people take smoke breaks. I take record breaks.”

* Jason breaks down his content creation and editing process for the podcast.

* What we can learn about letting go of outcomes from spontaneous creation.

* Jason: “I’m right there, I just do it.”

* The challenge of marrying a growth mindset with an action-oriented mindset when it comes to content creation.

* How Jason uses potential impact and value to motivate his content creation.

* Jason shares his very deliberate reasoning for focusing his creating on self reflection and why he has no immediate business connection or plan for monetization.

* The misconception of the “entrepreneur mold” and why many of us still work full and part-time gigs in addition to our hustles.

* Jason talks about what inspires the spontaneity of his podcast (hint – it rhymes with authenticity).

* Brett: “We live in an era where authenticity has become very strategic.”

* The danger of getting out of alignment with your work when you go too deep into “fake it ’til you make it.”

* Brett: “There is something to be said about being yourself so that when people are connecting with you, they are connecting with you, and not the abstract, cardboard cutout version of you.