In Episode 31 of The Mindful Creator, I chat with Chris Brogan – CEO of Owner Media Group, a sought after professional speaker, and the New York Times bestselling author of eight books.

In our conversation, Chris and I explore the purpose of content creation as merely a tactical bulls eye vs. a bridge to the people we serve and the relationships we foster as a result.



Link Love

The Owner’s Mind Podcast


Chris’ Amazon Author Page


Online Course Maker


Chris Garrett on New Media


In Between Frames – Seth Godin

In this Episode



* Chris and I talk about the blog post – Content will never be king – that inspired this topic and Chris’ thought process behind the post.

* Chris: “What I was feeling, and what I continue to feel, is that we really focus on the wrong things.”

* Using content to build relationships vs. strictly as a sales tool.

* Why brands and businesses that know their customers best should be leading the conversation on content.

* Brett and Chris discuss the aspects of the content marketing industry that just don’t add up – from cookie cutter best practices to a fear-driven mindset that has us stuck in “how-to” hell.

* Chris: “I really think content marketers ruin a large chunk of the Internet.”

* The juxtaposition of reach and resonance and where marketing actually exists when it comes to interaction between business and customer.

* Chris: “The best content marketing earns you the right to sell and serve.” (boom goes the wookiee).

* Why “content is the campfire” (from Chris’ post). It’s what connects us and bridges the gap to relationships based on value.

* Brett: “A big part of it for me is letting people know that we’re listening.”

* Preaching authenticity vs. really owning it (and why it’s a difficult concept to share and teach).

* Working from courage and love instead of working from fear.

* The challenge of teaching businesses to stop obsessing with the blinking red dot of what’s hot, what’s next, etc.

* Creating content based on a strong, identified need vs. perceived demand.

* Chris talks about the dangers of focusing too much on the “tools” of content marketing.

* Chris: “We always have to kind of check ourselves given that we’re an industry prone to looking at our own belly button.”

* The responsibility factor for marketers and strategists when it comes to the content conversation.

* Focusing on outcomes instead of the process: Chris answers the final question of what he thinks it takes for creative entrepreneurs to stop focusing so much on the future and learn to be okay with where we are at on the journey (with some fantastic insights on service, value, and revenue).

* Chris: “All I’m trying to figure out is how I help them thrive.”



P.S. Be sure to keep listening after Chris and I part ways, I recorded a bit extra on some of the talking points that we didn’t have time to discuss).

 

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