Season 3: Marketing Organic Beef as a Premium Product
Update: 2024-07-03
Description
This week on Organic Matters, we speak to beef farmer Rebecca Harris. Rebecca is based in county Wicklow and runs a 230 herd of Angus cattle with her family across 800 acres.
Animals are outside all year round and grass-fed only with a strong focus on animal health and welfare.
Rebecca speaks about getting a premium for their organic beef by selling direct through Avoca under the Ballyhenry Organic Angus brand as well as future plans to build their own abattoir on the farm.
Animals are outside all year round and grass-fed only with a strong focus on animal health and welfare.
Rebecca speaks about getting a premium for their organic beef by selling direct through Avoca under the Ballyhenry Organic Angus brand as well as future plans to build their own abattoir on the farm.
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