Get ready for an exciting chat with Giovanna Gonzalez, aka Gigi or the First Gen Mentor! Learn about Gigi's big switch from a corporate gig in financial services to becoming a financial educator and advocate for Latinas. She opens up about leaving her steady job at Northern Trust to chase her passion for financial literacy, sparked by her viral TikTok success. They dive into the emotional rollercoaster Gigi went through, including how it affected her family and the tough times she faced while writing her best-selling book, "Cultura and Cash." The episode is all about quitting with confidence and embracing change to follow your dreams.

In this episode, you will learn the following :

• Pursuing passion for financial literacy and career advocacy for Latinas


• Impact of quitting on Gigi's family dynamics


• Going viral on TikTok and gaining a big following


• Denial of outside compensation by her employer and the emotional response to it


• Intersection of personal brand identity and corporate restrictions

Episode Timeline:

[00:02:08 ] - Quitting a corporate career 

[00:04:00 ] - TikTok and career pivot 

[00:11:38 ] - Family dynamics and quitting 

[00:14:20 ] - Writing "Cultura and Cash"

[00:19:57 ] - Emotional challenges of presenting 

[00:23:23 ] - Serving a Specific Audience.

[00:27:27 ] - Embracing Latina Identity 

[00:30:17 ] - Family Dynamics and Career Success 

[00:36:08 ] - Supportive Influences 

Learn more about Giovana Gonzales:

Website: https://www.thefirstgenmentor.com/

LinkedIn: https://www.linkedin.com/in/giovannagonzalez/

Instagram: https://www.instagram.com/gigithefirstgenmentor/

Learn more about Stefanie Gonzales and the Women's Wealth Effect:

LinkedIn: linkedin.com/in/stefanie-gonzales-83a87aa

Instagram: https://www.instagram.com/womenswealtheffect/?hl=en

Facebook: https://www.facebook.com/Womenswealtheffect

Early Retirement Planner: https://www.womenswealtheffect.com/planner

Book Your Free 1:1 with Stefanie: https://www.womenswealtheffect.com/free

Learn more about Bernadette Joy and the Crush Your Money Goals:

Order her book: https://www.simonandschuster.com/books/Crush-Your-Money-Goals/Bernadette-Joy/9781507222638

Website: https://www.crushyourmoneygoals.com/

10 Money Tools: https://www.crushyourmoneygoals.com/freeguide