An ancient city of stones and bricks has revitalized through openness and connectivity in the heart of the Eurasian continent. Western headlines would have you believe that the region is reeling under surveillance and suppression, and people are unhappy. But what's conveniently missing from those narratives are real stories from people on the ground, those with firsthand experiences. In 2024, Xinjiang welcomed nearly 300 million arrivals, with 5 million from overseas, marking a 55% increase compared with the previous year. What exactly is attracting all these visitors? What is Xinjiang really like today? And where is it headed going forward?