Kevin Freiberg is the author of worldwide bestsellers like Nuts, Guts and Boomand the Co-Founder of the successful management consulting and professional speaking firm, San Diego Consulting Group Inc (SDCG). Govindraj Ethiraj speaks with Kevin about the need to drive innovation not just for growth but also for survival. Today, innovation is key if you are to succeed as a CEO, a business leader or for that matter even as a young professional setting out into the workforce.

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