Kevin Freiberg is the Author of worldwide best seller – ‘Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success’. Govindraj Ethiraj speaks with Kevin about the factors that have been instrumental for Southwest Airlines to remain continuously profitable for the last five decades. They discuss key-success-factors that can be emulated by competitors and other industries and also factors that can’t be emulated easily without a fundamental shift in the way organizations think.

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