Selma Nicholls is the Founder and Casting Director of Looks Like Me. In this  episode, Selma shares her motivation behind starting her casting company and the hard work she’s put into building her business through perseverance and persistence. For the first time, Selma opens up about the sacrifices she has made personally to reach where she is today.

As a mother, Selma understands the importance of her role in creating change  extends beyond her own aspirations but also for her young daughter. She emphasises the bigger picture and raises awareness about the responsibilities she holds in making a lasting impact. Selma's dedication to diversity and inclusion is not just about her own success, but about making a positive change in the world as a whole.  Get ready to be inspired. 

More about Selma:

Casting company Looks Like Me, was founded by Casting Director Selma Nicholls, who raises the profile of underrepresented people in mainstream content.Motivated by her daughter Riley-Ann, who questioned her own identity (at three years old) due to the limited visibility of children that looked like her within advertising content during 2015. Selma decided to create the change she wanted children and the world to see, setting up Looks Like Me with a commitment to provide diverse and inclusive castings and content creation. Selma is an award-winning casting director and has worked with businesses as diverse as LEGO, Disney, Tesco, George Asda, Dove, Google, Grammy award

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