For years, the mobile commerce race was all about one thing: app installs. But the game is changing. While global shopping app installs have declined, user engagement is on the rise, signaling a major strategic shift from chasing quantity to cultivating quality.

Manish Wali, Head of Inside Sales & Business Strategy for APAC at Adjust, joins us to unpack the findings from their latest "Shopping App Insights Report." He explains why APAC is defying global trends to become the new growth engine and breaks down the playbook for winning in today's mature mobile commerce economy.

We discuss:

• The strategic shift from user quantity (installs) to quality (engagement).

• Why APAC is the new growth engine for mobile commerce.

• The growing importance of re-engagement strategies like reattribution.

• How to leverage AI for smarter targeting and personalisation.

• Key strategies for app retention and preparing for the crucial Q4 peak season.

  For marketers and e-commerce leaders, this is a look into the new rules of the app economy and the strategies needed to build a loyal, high-value user base.

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