There's no shortage of examples of small brands, and big brands, that have seen huge success through using short form video to grow their business.

Why don't more businesses dedicate time to doing it well? One of the barriers is not knowing what type of results a company can expect. But thanks to a new report from System1 and TikTok, marketers can show the type of lift in awareness, perception, and conversion a brand could see from doing short form well.

Today on Brand Sauce, we review key takeaways from that study, examples of brands doing it well, and how to plan a short form initiative. Plus: a discussion on job security, and a surprising sponsor update.

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Have a topic for Joe? Email questions to brandsaucepod@gmail.com.