Is the age of short-term rentals over? If you ask Marilynn Taylor, who coaches investors on successful short-term rental investments, the answer is a resounding no. All it takes is a true understanding of the market and the customer who is seeking a short-term rental.




https://www.youtube.com/watch?v=oM80zjphe60




In this insightful conversation with Marilynn, we learn how her investing paths all led back to short-term rentals over and over, thanks to her unique ability for interior design and hospitality. She was in the game long before the rise of Airbnb, and she has stayed successful in the marketplace because she knows what the upstarts in the market forgot---quality matters.



Marilynn walks us through the ups and downs of short-term rentals, what it takes to be successful, and how to get involved in the space in a way that works for your life's vision.



For an inside look at the world of short-term rentals, tune in now!







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[05:45 ] “For some people, the world of finances, real estate investing, and all of that is because they just want to get rich. But if we really back that down for a minute and ask ourselves why we want that, I think that the answer, for the majority of people, is they want security. They want to live a nice life. They want to not feel stressed about going out and buying groceries or giving their kids a ballet lesson.”



Marilynn was heavily motivated by her external circumstances, and she knew that she wanted to break the cycle of financial troubles and challenge her family’s mindset that being rich meant you were greedy. While Marilynn began her career as a professional dancer and later a makeup artist, her path eventually led her into real estate investing, which eventually evolved into interior design. One of her early properties was in Cape Cod, and the thing to do was turn it into a short-term rental. After doing some research, she furnished and decorated that property, as well as a second one, and discovered she had a knack for interior design.



Her path also led her to being featured on HGTV, and at one point Marilynn believed she would be a house flipper. The lifestyle, however, didn’t suit her, and so she returned to the short-term rental space. Now, many years later, Marilynn coaches other investors on the short-term rental game.



Airbnb and the Rise of Short-Term Rentals



Marilynn got into short-term rentals before Airbnb was on the scene, and that company certainly transformed the market in many ways. Marilynn even resisted Airbnb for a long time because it took the personal touch out of short-term rentals. All communication happens online or in-app, and it creates barriers between you and your host.



[12:53 ] “Now, what I think a lot of people see when they see social media content about short-term rentals—especially since Covid—it was a gold rush during that time. And so many people rushed into short-term rental as a get-rich-quick scheme. It was just a cash cow, and it didn’t matter where they bought, where they invested, how they invested, what they even put out into the market—they were just going to bring money in. And for a year and a half or two, that was true. But the harsh reality of the actual industry has slapped a whole lot of investors in the face at this point.”



The reality? You have to put quality out there, and you have to provide value. Now that the market is saturated, it’s not enough to have just any old room with a bed. People care about their location, the amenities, and more. The market is saturated with places that are filled with cheap accommodations and little to no care, and people are waking up to that. That’s not what they want anymore. 



[15:30 ] “What I recommend to people when you’re searching for what is the right type of real estate investme...