Should Customer Success Teams Own Revenue?

Should Customer Success Teams Own Revenue?

Update: 2025-03-31
Share

Description

The debate continues: Should Customer Success own a revenue number or focus solely on adoption and value?

In this episode, Angeline Gavino explores why we’ve been asking the wrong question all along.

Instead of debating if CS should own revenue, we should be asking:
👉 How should revenue be measured, enabled, or owned within your CS team?

In this episode, Angeline breaks down:

  • Why Customer Success was born in the SaaS era
  • The real driver behind the shift toward revenue accountability in CS
  • The three Revenue-Driven CS Models every organization should understand:
    • Revenue Protection (Retention Focused)
    • Revenue Enablement (Retention + Expansion Identification)
    • Revenue Ownership (Retention + Expansion Ownership)

You’ll also learn about the PRISM Framework, a 5-factor decision tool to help you determine the right revenue model for your CS team.

Download the free resource here: https://drive.google.com/file/d/14SJB9NED656Xa4VWbKQqIyhNSwimIjl8/view?usp=sharing

Whether you're already assigning revenue targets to CS or just starting to rethink your strategy, this episode is packed with insights to help you build a scalable, sustainable and aligned CS function.

Subscribe to CS RevSpeak!

If you found today’s episode valuable, make sure to subscribe on your favorite podcast platform so you never miss an episode. We’d love to hear your thoughts—leave a review and let us know how we’re doing!

Connect with Us:

Until next time, keep driving success and speaking the language of revenue!

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Should Customer Success Teams Own Revenue?

Should Customer Success Teams Own Revenue?

CS RevSpeak