Should you sell coaching to individuals? My hot take.
Description
Of all of the clients who come through my metaphorical door, about 70% come with a particular experience.
- They have been attempting to sell coaching to individual leaders.
- They are not getting the traction they want..
- They know that there is an opportunity to sell to corporate clients, but pursuing those seems overwhelming..
In my opinion, the solution that I generally see work? Rip the bandaid off, stop selling to individuals and prioritise selling to corporate clients..
Inside this episode, I talk about:
✅ The vast chasm of total budget spend on coaching by organisations vs individuals.
✅ The mismatch between the number of coaches targeting individuals and the small percentage of coaching spend they represent.
✅ Reasons why it seems sensible to target individuals (but isn’t!).
✅ What changes when you shift from marketing to individuals to marketing to organisations.
If you have been focusing your marketing energy on individuals, even just as a fallback, this episode will show you why it is time to pivot.
Listen in. Reflect honestly. And if this hits home, book a call with me at elliescarf.com/bookacall. We can talk through how to make this shift inside your business.
You can also connect with me on LinkedIn.
United States
