In this episode of Chief Influencer host Anthony Shop sits down with Silvia Taylor, Executive Vice President, Chief Corporate Affairs and Advocacy Officer at Novavax, a leading biotechnology company. 

Silvia shares her wealth of experience in marketing, communications, and branding within the healthcare industry. She takes us through her work in creating innovative marketing strategies, securing financing, and advancing groundbreaking products like inhaled insulin and flu vaccines. 

Silvia also dives into Novavax’s swift development of a COVID-19 vaccine, underscoring the importance of clear, consistent messaging and combating misinformation in the healthcare space. She discusses the need for tailored communication for diverse audiences, the role of effective internal communication, and the significant impact of mentorship in her career. Silvia wraps up by looking ahead to the future of healthcare, highlighting the importance of industry preparedness and collaboration for overcoming global health challenges.

Takeaways:

• Stay Consistent with Messaging: The importance of maintaining a consistent message across all communication channels cannot be overstated. A consistent message builds trust among stakeholders—employees, consumers, investors, and the general public. It's vital to ensure that your team is on the same page and speaks with one voice.
• Understand Your Audience: Customizing your message for different audiences is key to effective communication. Know where your audience is coming from, what they need to hear, and what their concerns and fears might be. This enables you to tailor your message in a way that resonates with them.
• Harness the Power of Internal Communication: Your employees are your most important messengers. Equip them with the knowledge and understanding of the company’s mission, vision and values so they can effectively convey them externally. Internal communication is crucial for aligning the team and ensuring consistent external communication.
• Embrace Change and Innovation: Introducing new and disruptive technologies requires clear and compelling communication. Articulate why the change is necessary and how it benefits both the organization and its stakeholders. Use innovative approaches to capture attention and convey your message.
• Leverage Diverse Perspectives: Diversity in thought, background, and experience enriches decision-making and problem-solving processes. Champion diverse voices within your organization to foster a more inclusive environment and generate comprehensive solutions.
• Address Misinformation Proactively: In an age of widespread misinformation, it’s vital to proactively communicate credible, science-backed information. Identify and address common misconceptions directly while staying true to your core message and values.
• Mentorship and Continuous Learning: Invest in mentorship programs to build the next generation of leaders. Mentor others by helping them identify and work on their career development goals. This not only helps individuals grow but also strengthens the organization as a whole by fostering a culture of continuous learning and growth.

Quote of the Show:

• “Consistency in message builds trust, even in times of rapid change. Stay the course, at the end of the day we’re championing science and we’re championing the things people can do to keep themselves and their loved ones well.” 

Links:

• LinkedIn: https://www.linkedin.com/in/silviabtaylor/ 
• Website: https://www.novavax.com/