In this episode, Aaron Gordon welcomes entrepreneur Jermane Cheathem for a candid discussion about overcoming adversity, building resilience, and simplifying success. Jermane shares his remarkable journey, moving 18 times by age seven, being abandoned twice, and how those challenges shaped his mindset and business approach. Together, they explore why complexity in business and life is often self-imposed, and how focusing on leverage, efficiency, and eliminating busywork leads to more freedom and fulfillment. Jermane offers actionable mindset shifts to break out of the survival grind and emphasizes the power of simplicity, confidence, and iteration. The episode closes with inspiring advice: treat life as an adventure and keep hustling to chase your dreams.

Get To Know Jermane Cheathem


Jermane Cheathem empowers entrepreneurs to achieve six-figure success. His remarkable journey from a challenging childhood to generating over $50 million in sales in the finance industry is a testament to resilience and vision. Overcoming early adversity, Jermane discovered the transformative Connector model, which allows individuals to capitalize on their networks for significant financial gain without the need for extensive investment or traditional hustle.

As a mentor, Jermane shares his Insider's Playbook, guiding B2B professionals in building six-figure side businesses in their spare time. He champions the idea of leverage over grind, empowering others to reclaim their narratives and pursue entrepreneurship.

Jermane is a cheat code that can help you unlock your potential and create a profitable, fulfilling business. 

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3 Episode Key Takeaways


1. Simplify for Success: Jermane Cheathem's journey illustrates that both life and business are fundamentally simple—even if they're not always easy. By identifying and focusing relentlessly on the single most impactful activity (his lead domino), Jermane demonstrates how cutting out unnecessary complexity leads to greater productivity, profitability, and personal freedom.


2. Leverage Relationships: Instead of chasing individual sales, Jermane found exponential growth by partnering with strategic referrers—those already trusted by his target clients. His approach highlights the power of building networks and leveraging third-party trust to scale efficiently, showing that real leverage comes from aligning yourself with the right people and channels rather than trying to do everything solo.


3. Mindset Over Grind: Jermane's story proves that escaping the survival grind requires a deep mindset shift. By zooming out and reframing daily challenges in the grand scheme of life, he advocates for focusing on fulfillment and freedom over endless busyness. His perspective urges listeners to eliminate unnecessary tasks, let go of fear-driven busyness, and prioritize what truly matters—ultimately leading to more joy and less stress.

Show Overview

00:00   Embracing Change Fuels Growth
03:21   Resilience Shapes Life's Success
07:03   Success Demands Relentless Effort
10:44   Leveraging Efficiency for Happiness
13:53   Confidence Fuels Productivity
16:59   Optimize Time, Minimize Waste
23:04   Persistence Over Perfection
24:30   Simplicity Fuels Happiness and Success