Smells Like Clean Spirit: The Power of Scent - How Smells Influence Our Behavior
Update: 2025-04-05
Description
A study titled "Smells Like Clean Spirit: Nonconscious Effects of Scent on Cognition and Behavior" by Rob W. Holland, Merel Hendriks, and Henk Aarts (2005), published in Psychological Science, investigated how scents can influence human behavior. In one experiment, participants were subtly exposed to a citrus scent. The results showed that those in the scented environment cleaned up after themselves more thoroughly during a crumbly snack task compared to participants in an unscented room. This suggests that certain scents, like citrus, can unconsciously promote behaviors such as cleanliness.
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