SoW 484: The Membership Economy with Robbie Kellman Baxter
Description
Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date.
Key Takeaways:
[2:30 ] Surprising subscription services from the unexpected business.
[4:30 ] The concept of having a subscription is that it’s a different way of the packaging value.
[9:00 ] How can a business optimize its services for a subscription-based model?
[11:00 ] Keep your customers by keeping your subscription simple.
[12:45 ] Reasons for a free trial: I don’t understand it, or it’s too good to be true.
[17:00 ] When is a membership model good for your business?
[24:00 ] What are the best retention models?
[26:00 ] Everyone talks about tracking churn?
Websites:
RobbieKellmanBaxter.com/audience
United States
