SoW 486: Bob Bly Digital Marketing Handbook Traffic & Copy Conversation
Description
Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.
Key Takeaways:
[2:15 ] Bob opens with a quick explanation of the customer journey online.
[3:30 ] What are some ways to drive traffic to your website?
[4:00 ] Explaining affiliate marketing for online traffic.
[7:45 ] Pros/Cons of long copy vs. a short copy.
[10:45 ] Bob goes through credibility with web design.
[14:00 ] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.
[15:00 ] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.
[16:45 ] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.
[18:30 ] Bob’s fundamental tips on how to be a good copywriter.
[21:15 ] Why are sales letters so long?
Websites:
A GIFT FROM BOB BLY: www.bly.com/digital
www.JasonHartman.com/properties
Jason Hartman PropertyCast (Libsyn)
Jason Hartman PropertyCast (iTunes)
1-800-HARTMAN
United States
