In this episode of the Frontmatter podcast, Leanpub co-founder Len Epp interviews Josh Bernoff, business book expert and author of the Business Book ROI Study. They explore Josh’s journey from working at Forrester Research to becoming an expert in business books and collaborating on projects that generated millions for authors. The discussion delves into insights from the Business Book ROI Study, which surveyed over 300 authors to understand motivations, financial returns, and the broader impact of writing business books.

The findings highlight that most business authors write to boost credibility, generate leads, and share knowledge, with many achieving significant non-monetary benefits alongside revenue gains. Len and Josh also cover the differences between traditional, hybrid, and self-publishing, as well as how hybrid publishing can help authors achieve faster results. They discuss the challenges and opportunities AI brings to the publishing world, emphasizing the limits of AI-generated content. Lastly, they consider the role of social media platforms like LinkedIn and Twitter/X for author promotion, and why some channels are more effective than others. You can learn more about Josh and his work at Josh Bernoff’s website.

This interview was recorded on November 22, 2024.

The full audio for the interview is here: https://s3.us-east-1.amazonaws.com/leanpub_podcasts/FM306-Josh-Bernoff-2024-11-22.mp3. The Frontmatter podcast is available on our YouTube channel at https://www.youtube.com/leanpub, in Apple Podcasts here https://podcasts.apple.com/ca/podcast/frontmatter/id517117137, and almost everywhere else people listen to podcasts.

This interview has been edited for conciseness and clarity.