In this episode, Gordon Euchler sits down with Patrick Krul, former Global Head of Marketing Technology at Danone, to explore the intersection of marketing, technology, and capability-building.

From his key roles at Unilever, DPG Media, and Danone, Patrick shares a career shaped by curiosity, a deep passion for consumer-centric marketing, and a strong belief in the power of data consciousness. He discusses what it really means to build scalable marketing capabilities, the challenges of leading transformation across 40 markets, and how connecting marketing and sales technology can elevate impact.

Moreover why capability, not just technology, is the key to modern marketing success, a behind-the-scenes look at transforming Danone’s global martech stack and the importance of cross-functional collaboration—from IT to legal to HR. Patrick also reflects on the people who shaped his career, the value of curiosity, and why being data conscious is the future of impactful marketing.

Listen in to learn how data, tech, and people come together to drive meaningful growth.