In this episode, Dave Cobban sits down with Stephanie Jacoby, Global SVP of Vodka at Diageo, to explore her remarkable 18-year journey in brand marketing — from her early career in tech to leading some of the world’s most iconic spirits, including Johnnie Walker and Smirnoff.

Stephanie shares how her background in psychology shaped her approach to building brands with purpose, authenticity, and human connection. She opens up about the mentors who shaped her leadership, the bold campaigns that moved audiences — like Keep Walking — and her belief that brands have the power to change the world.

We can also hear how curiosity and courage define great marketers, why inclusivity and “positive drinking” are core to Smirnoff’s DNA,  the rise of mindful drinking and low/no-alcohol innovation and how AI is transforming creativity, storytelling, and consumer connection.

 Tune in for a conversation full of insight, optimism, and a reminder to always keep walking.