In our episode of Toy Business Unboxed, we dive deep with Ryan, the creative force behind the family-friendly card game 'What's the Point?' Ryan shares his inspiring journey, from the game's inception during his college years, influenced by a hospital stay battling Crohn's disease, to achieving the milestone of selling 17,000 copies. Discover the challenges of self-funding, the unique artistic process inspired by budget constraints, and how essential feedback and tenacity turned his passion project into a commercial success. Learn about Ryan's play-testing adventures, his unexpected success on Amazon, and invaluable advice for aspiring toy and game creators. Don't miss this engaging conversation on creativity, determination, and bringing joy through games.