Stand out from your Competition and Command a Superior Price is covered in this podcast , along with the following subjects:

- Understanding Your Market and Competition

- Marketing and Positioning Strategy

- Building Authority and Credibility

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In today’s competitive marketplace, standing out from your competition is crucial if you want to command a superior price for your products or services. To achieve this, it’s essential to identify and highlight what makes your offerings unique. I'll be talking with Bruce Eckfeldt about Stand out from your Competition and Command a Superior Price.

After graduating from McGill University in Montreal with two degrees in Architecture, Bruce transitioned to digital product development early in his career, where he worked as a product strategy consultant for companies such as WebMD, Prada, the Department of Defense, and Motorola. In 2003, he founded Cyrus Innovation, one of the first Lean/Agile consulting firms, and worked with companies such as Boeing, Kaplan Test Prep, Simon & Schuster, Eze Software, and The New York Times on product development and Lean/Agile transformation initiatives. Cyrus was an Inc 5000 honoree for five years in a row and placed #241 on the Inc 500 in 2009.

Bruce has been a member of the Entrepreneurs’ Organization since 2007 and has served in many chapters and regional leadership positions including Learning, Forum, and Accelerator. Bruce has served as the US East Regional Forum Expert and the US East Regional Accelerator Expert.