In this episode, ICA SVP of Growth Kendra Johnson sits down with renowned sales strategist Colleen Francis—President and Founder of Engage Selling Solutions and a featured speaker at ROADMAP 2025, happening November 3–4 in Dallas, Texas.

Colleen brings powerful insights into how car wash operators can attract more customers, deliver better experiences, and differentiate themselves in a rapidly evolving market. She explores:

• Why building trust is more critical than ever as consumers’ confidence in themselves continues to shift
• The changing landscape of competition, from traditional rivals to unexpected disruptors
• The critical difference between selling and helping and the concept of making the customer’s life easier.

You'll also discover what truly makes a car wash stand out:

• Being recognized and personally greeted
• Delivering fast, comfortable, and accurate service
• Making a meaningful impact in your local community
• Offering a distinct specialty that customers remember

Colleen shares practical local marketing strategies—especially through social media—and how to position your wash as a trusted, go-to destination.

Don’t miss Colleen’s full session at ROADMAP 2025
Dallas, TX | November 3–4

Listen to the full episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.