In this special episode, recorded live at the April 2025 Car Wash Show, International Carwash Association CEO Eric Wulf is joined by industry leaders Pete Nani (CEO, True Blue Car Wash/Circle K), Jesse Wurth (CEO, National Carwash Solutions), and Jessica Zazworsky (Owner, Bubble Barn Car Wash). Together, they explore the critical question:

How do you differentiate yourself and your

business in today’s competitive environment?

Eric sets the stage with an industry-wide look at key data:

• Store performance trends

• Unit growth and market saturation

• Consolidation and sale/leaseback dynamics

• Shifts in consumer sentiment and investor activity

The conversation shifts to what matters most to operators now. The panel dives into:

• Data-driven decision making

• Customer needs and pain points

• The importance of staff training and culture

• Strategies for member conversion and loyalty

• Predictive maintenance and the growing impact of AI

They also examine how evolving workforce expectations are reshaping hiring, training, and retention strategies—especially as a new generation enters the labor force.

The episode wraps with key takeaways on where operators should be focusing next—and an open forum where audience members pose questions to the panel.

Listen to the full episode at carwashmagazine.com and subscribe to ICA for more industry insights!