In this episode of the Smart Lawyers Position to Transition podcast, host Victoria Collier sits down with Steve Fretzin, the president of Fretzin, Inc. and a seasoned expert in legal business development. Together, they delve into the step-by-step actions necessary to grow a successful law firm, exploring practical strategies and proven methods that attorneys can implement to enhance their business acumen. Whether you're a solo practitioner or part of a large firm, this episode provides valuable insights into mastering business development without feeling like a salesperson. Tune in to discover how to build a more valuable, sellable law firm. 

Key Takeaways: 

1.⁠ ⁠Structured Growth Strategies: Learn about actionable strategies for growing your law firm that don't involve traditional sales tactics.
2.⁠ ⁠Balancing Business Development and Marketing: Understand the importance of integrating both business development and marketing to create a holistic approach to building your practice.
3.⁠ ⁠Commitment and Consistency: Discover the key elements of commitment and consistent activity that are crucial for long-term success in business development.

About Steve Fretzin 

Driven, focused, and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.

Over the past 18 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

Connect with Steve
https://www.linkedin.com/in/stevefretzin/

https://www.facebook.com/salesresults/

https://www.youtube.com/user/SalesResultsInc

https://fretzin.com/

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