Still sending emails without a strategy? Here's what to do instead
Description
You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.
In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves.
Mia walks you through the 5 must-have elements of a high-performing email strategy, plus the mindset shifts and list hygiene habits you need to make email your most profitable channel.
Whether you’re staring down a sad, dusty Mailchimp account or wondering why your EDMs aren’t converting, this episode will give you the clarity (and direction) to fix it.
🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime.
What you’ll learn in this episode:
✨ The 5 critical pillars of a smart email marketing strategy
✨ How segmentation makes email infinitely more effective than social
✨ Why your list isn’t growing (and what to do about it)
✨ What to focus on before investing in a fancy platform or new tech
Segments in this episode:
💃 Strong Opinions Are Sexy:
The female gaze is having a moment — but is flipping the script enough? Mia breaks down NZ Cheap Cars’ cheeky take on objectification, and why your audience’s perception matters more than your intention. Is it satire or just the same trope with different bodies? You decide — after you ask your customers.
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Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.
Tickets are on sale now Visit RippleFestival.au for details
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