🎬 Episode #119 | Tim Bradley — The Video That Sells Trust

Welcome to episode #119 of the Localization Fireside Chat! In this episode, I sit down with Tim Bradley, Co-Founder of Pennant Video, to explore how brands can move beyond vanity metrics and use 🎥 video to build trust, drive decisions, and convert audiences.

With nearly two decades in video marketing, Tim has helped leading B2B tech brands like Cisco, Hitachi, and Philips tell stories that sell. Together, we unpack the Video Marketing Trifecta™ — Pennant’s proven framework that transforms video from a creative expense into a business growth engine.

💡 What You’ll Learn in This Episode

✅ Why most companies waste money chasing views instead of building trust

✅ How to design videos that convert and support your sales funnel

✅ The secret to mastering the mid-funnel — where real momentum happens

✅ How storytelling builds credibility and shortens the buyer’s journey

✅ Why authenticity beats production gloss in today’s B2B marketing landscape

⏱ Chapters

0:00 Welcome and intro to Tim Bradley

2:10 From creativity to conversion: Tim’s early journey

6:30 What’s broken in B2B video marketing today

10:40 The Video Marketing Trifecta™ explained

18:25 Why trust is the new currency in brand storytelling

24:50 Mid-funnel magic, driving real decisions

31:15 Localization and cultural nuance in video content

38:00 How to measure impact beyond views

44:20 Building human partnerships through storytelling

50:00 Final takeaways

🎙 Watch the full interview on YouTube: 👉 https://youtu.be/CbtsQ2imYl0

📢 Connect With Us 🎧 Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183

📝 Blog: https://www.robinayoub.blog

💼 LinkedIn: https://www.linkedin.com/in/robinayoub/

📬 Email: rsayoub@gmail.com

👤 Connect with Tim Bradley

🌐 Website: https://pennantvideo.com

💼 LinkedIn: https://www.linkedin.com/in/timbradley/

⚠️ Disclaimer: Localization Fireside Chat (LFC) is a personal project. The views expressed are those of the host and guests. Content is not sponsored, not an endorsement, and does not represent any organization or affiliation.