Stop Cold Outreach. Salesforce Insider Reveals What Works.
Update: 2025-10-29
Description
Cold calls, cold emails, cold everything — they’re dead.
In this episode, Josh Matthews sits down with Drew Sechrist, one of the earliest Salesforce builders and now the founder of Connect The Dots, to break down how authentic relationships drive sales, recruiting, and growth in 2025.
They unpack:
- The story behind Salesforce’s first culture of connection — and how it changed everything
- How to find warm paths into any account or candidate using relationship intelligence
- Why transparency and alignment (Mark Benioff’s V2MOM model) still win decades later
- The role of AI in building trust, not replacing it
- And how small dinners and meaningful introductions beat mass outreach every time
If you lead sales, recruiting, or you’re a founder trying to stand out in a noisy world — this one’s for you.
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