In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding for both people and AI.

Timestamps

[0:00 ] Introduction
[0:24 ] Follow-up on last week’s AI discussion
[0:40 ] SEO industry and made-up terms
[1:06 ] Why agencies overcomplicate concepts
[1:55 ] Building trust by simplifying SEO
[2:50 ] Recognizing BS marketing terms
[3:15 ] The “semantic chunking” myth explained
[4:55 ] What AI says semantic chunking really means
[7:12 ] How AI tools actually search the internet
[9:57 ] Indexes and AI limitations

RESOURCES

Meredith’s Husband’s free “IQ builder” glossary of SEO and AI terms, where he debunks jargon and explains real-world value.

https://seiq.meredithshusband.com/c/iq-builder/

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