Most coaches don’t realize they’re imitating.

They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn’t convert. Why clients aren’t showing up. Why they feel disconnected from the business they’re building.

In this episode, I’m naming what most won’t:

Your coaching brilliance doesn’t live in someone else’s framework.

And the longer you try to replicate what worked for another coach, the longer you delay discovering your own voice—and your own method.

We’ll talk about what it really looks like to build a body of work that’s yours:

• How collaboration (not isolation) clarifies your coaching process


• Why copying—even subconsciously—keeps your business stuck
  
  
  
  


• What to do when your offers sound right, but don’t feel right
  
  
  
  


• The power of experimentation and client interaction in developing your unique message

Whether you’re brand new or rebuilding, this episode will help you stop blending in—and start selling from a place of clarity, alignment, and ownership.

• Are You a Copycat Coach? Workshop
  
  Discover your coaching superpower and learn how to communicate it clearly and confidently.
  
  → https://ravingcoaches.com/copycat
  
  
  
  


• Endotype Quiz
  
  Take the free quiz to find your marketing superpower and better understand how you’re wired to connect with clients.
  
  → https://endotype.com
  
  
  
  


• Stop Calling Yourself a Coach – Start Telling People What You Really Do
  
  A self-paced course designed to help you clarify your “What I Do” statement and build identity-aligned messaging.
  
  → https://ravingcoaches.com/stopcoach
  
  
  
  


• Small Business Owner Community (SBOC)
  
  A networking event where real-time conversations led to real clients—because relationship-building still works.
  
  → https://smallbusinesscommunity.com
  
  

• 03:15 — The invisible line between modeling and mimicking
  
  
  
  


• 08:40 — How Laura’s early offers failed (and what changed)
  
  
  
  


• 16:22 — Why “finding your niche” isn’t the solution—it’s a distraction
  
  
  
  


• 27:05 — What to do when you realize your messaging isn’t yours
  
  
  
  


• 34:10 — Why the Copycat Coach workshop exists (and who it’s for)