Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter. More people meddling in your company story muddies it up. And since your story is your strategy, a muddy story means a muddy strategy. Positioning tips, the key ingredients to your marketing strategy, and more.

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