Strategy as Practice - The Art of Brand Architecture
1Description
How to compete in a fast-moving consumer goods market? Listen to the discussion between the CEO of Agra, Knut Heje, Professor Ulf Andersson, and the host, Thomas Borgen, who talk about how they have built successful brands in the food industry.
Knut Heje is the CEO at Agra, one of Scandinavia's largest brand-based food groups with multiple subsidiaries including Mills. Knut has been in Mills since 2009, appointed as CEO in 2016, and became CEO of Agra in 2020.
Ulf Andersson is an Adjunct Professor at BI’s department of Strategy and Entrepreneurship. His areas of expertise are subsidiary development, knowledge governance and transfer, network theory, and strategy and management of the MNE.
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