How do you lead with strategy in a fast-changing world?

In this episode, Seth Godin, author of This Is Strategy, joins Saima Rashid and Adam Kaiser for part 1 of a two-part conversation. Seth discusses his latest book, This is Strategy, and how it challenges traditional views of what strategy really is. He explains why strategy isn’t about planning or quick wins, but about understanding where you’re headed and who you want to become.

He breaks down how companies like Starbucks and Microsoft have successfully navigated the market by sticking to clear, long-term strategies. Seth also touches on the importance of working within systems and how to shift from focusing on short-term results to embracing long-term thinking.

In this episode, you’ll learn:
1. What makes strategy more than just a plan
2. How empathy impacts both strategy and leadership
3. Why long-term thinking is essential for success

Jump into the conversation:
(00:00 ) Introducing Seth Godin
(04:12 ) Misunderstanding of strategy concepts
(06:36 ) Short-term tactics vs. long-term strategy
(07:23 ) Successful company strategy examples
(08:59 ) Empathy’s role in strategy, leadership
(10:49 ) Changing systems and working within
(14:21 ) Measuring numbers and long-term thinking
(16:56 ) CMO’s role and market-driven marketing
(19:53 ) Impact of marketing choices on growth
(22:25 ) Negotiating strategic focus within the C-suite