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The Struggles and Strategies of Marketing and Refining Digital Products for Non-Tech Businesses.

Welcome to another episode of Service Business Blueprint where we delve into the world of service-based businesses and digital implementation. 

In this episode, we explore the challenges and importance of incorporating digital and tech elements into service-based businesses with a focus on software development and product refinement. 

Our host, Jeff Luther and guest, Darren Clark, founder of Daz Lab, share insights and advice for non-tech businesses navigating the complexities of digital solutions. They discuss the struggle of entrepreneurs as control freaks and perfectionists, the impact of digital products on small businesses, and the potential of a subscription model in software as a service. Join us as we uncover the nuances of the digital world and its implications for service-based businesses.

00:00 Identify problem, address for clients and industry.

06:22 Managing updates, security, and cyber risks is crucial.

09:08 Using analogies to explain complex processes effectively.

10:50 Evaluate market for value and profit potential.

17:15 Marketing and releasing products, early feedback and fears.

19:44 Struggle to estimate software costs, seeking advice.

21:40 Prioritize needs, consider budget, and perspective.

26:29 Supportive, flexible approach to client communication channels.

31:27 Consider project timeframe, IP ownership, software access.

32:18 Code analysis, clear payment terms, essential considerations.

37:56 Validate product ideas through targeted customer conversations.

39:24 Early 2000's idea of reconnecting pre-Facebook.

To learn more about Darren and his business visit his website here