After a near-death experience being shot and left for dead in a park, Mike Venitas found his superpower in genuine gratitude and turned it into a thriving career helping home service businesses grow and scale.

• Marketing strategies differ dramatically based on company size and stage
• Businesses under $1 million should focus on building networks and finding "who" rather than figuring out "how"
• Companies in the $3-5 million range shouldn't jump immediately to paid advertising
• Larger businesses must thoroughly vet marketing agencies by examining reporting systems and industry specialization
• Your Google Business Profile does more heavy lifting than most realize but is often neglected
• Artificial intelligence is transforming marketing - watch Thumbtack's partnership with OpenAI
• Every marketing strategy should follow the three-part approach: rank, engage, convert
• When responding to negative reviews, remember the entire world is watching how you handle conflict
• Focus on creating money through existing relationships rather than constantly chasing new leads
• YouTube Shorts currently generate more reach than other social platforms for free content

If you want to talk about making better financial decisions while scaling your business, grab a time with Tyler for a quick intro call at cfomadeeasy.com - no pitch, just a conversation.

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit

Tyler Martin, a fractional CFO for home services and the trades

📅 Want to grow your business with smarter financial strategy?
Book a free intro meeting