This week, Eric dives into the key strategies he's using to supercharge his brand growth. Even with the exciting anticipation of welcoming his second baby girl, Eric ensures that he shares valuable insights on how to boost your personal brand.

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In this episode, he breaks down five powerful tactics, including leveraging his podcast, utilizing paid growth strategies, maximizing video content, and more. Tune in to discover actionable tips that can help elevate your content creation game and expand your brand's reach.

Episode Highlights:

• Podcast as the Core of Brand Growth:

  • The podcast is the centerpiece of Eric's brand, distributed across major platforms like Apple and Spotify.
  • Solo episodes and guest highlights focus on podcast tools, strategies, and industry insights.

• Paid Growth Strategy with Overcast:

  • Overcast allows for targeted advertising, displaying your podcast to relevant audiences.
  • Eric's ad campaign on Overcast resulted in 36 new subscribers from over 1,000 clicks.

• Promoting Specific Episodes with mowPod:

  • mowPod offers a similar service to Overcast but focuses on promoting individual podcast episodes.
  • This strategy is effective for boosting visibility of high-performing or overlooked episodes.

• Video Content Strategy:

  • In addition to podcast videos, Eric creates content reviewing audio products and offering content creation tips.
  • Videos are posted on YouTube with a focus on catchy titles, hashtags, and chapters to improve searchability.

• Social Media Engagement:

  • Eric uses Instagram for video clips generated through Riverside's AI magic clips feature.
  • LinkedIn is a major platform for Eric, where he shares written content, engages with other creators, and builds his follower base.

• Growing the Blog:

  • The blog on PodcastHaven.com is a major growth channel, attracting 4,000-6,000 visits per month.
  • Eric utilizes SEO tools like hrefs to find high-traffic, low-competition keywords to drive blog traffic.
  • The blog includes affiliate links to monetize the content.

By implementing these strategies, Eric is hitting multiple channels—audio, video, written content, and social media—to reach a wider audience and grow his personal brand.

Whether you're a content creator or looking to build your brand, these tips can help you engage with your audience effectively across different platforms.

Resources Mentioned:

• Overcast.fm
• mowPod
• Riverside.fm
• ahrefs