Sustainability's global split: Why India, China, and the West play by different rules
Description
In this episode of The IADS Retail Park 🎧, we explore how the word "sustainability" rings differently across India, China, and the West. Join Maya and Anchita as they unpack why fast-growth markets like India and China care more about sustainability than mature markets, yet approach it through completely different lenses. Discover how L'Oréal masterfully adapts its global sustainability initiatives to local contexts, why repair culture thrives in emerging markets for cost reasons rather than environmental ones, and how the collectivist versus individualist mindset shapes everything from consumer expectations to corporate responsibility. From greenwashing scepticism to the sustainability say-do gap, we examine the complex reality behind global retail's green transformation. 🌍
👉 Click here to access this week’s IADS Exclusive on why "Sustainability" means different things in India, China and the West. 👉Also, click here to check out the IADS White Paper on sustainability!
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