In this episode of #GreenUP, we had the privilege of hosting Adital Ela, the driving force behind Criaterra, a company at the forefront of addressing critical challenges in building materials sustainability. 🎙️

Adital shared eye-opening insights into the traditional building industry's practices, where minerals are extracted from the ground and incinerated to achieve construction strength, leading to three major problems:

1. Carbon emissions are released into the atmosphere during this process.

2. Chemical alterations to materials hinder circularity and recovery.

3. A significant amount of energy is expended, contributing to environmental impact.

It's staggering to note that the building industry alone accounts for 40% of society's environmental footprint.

Criaterra's innovative technology, the biogeo-agglomerated stone, is a game-changer. This composite material, comprising natural ingredients, non-soluble minerals, and vegetable fibers with a proprietary binder instead of cement, not only addresses these challenges but also revolutionizes sustainability and recyclability in construction.

With its high insulation properties, Criaterra's solution is not just about sustainability but also quality, solving numerous challenges throughout a building's lifecycle.

Don't miss this enlightening episode of #GreenUP to learn how Criaterra is reshaping the building materials landscape and paving the way for a more sustainable future.

Listen to other episodes and explore more sustainable inspiring startups at #GreenUP - the GreentTech micro-podcast!