In this special episode, Gwen Bortner and co-host Tonya Kubo turn the lens on themselves to share the real story behind The Business You Really Want podcast – how they have secured sustainable success in producing it for a full year without burning out.

This behind-the-scenes conversation covers everything from planning and pacing to choosing a show format that actually supports sustainability. Gwen and Tonya talk candidly about the benefits of being several episodes ahead, why they intentionally avoided a guest model, how their decades-long dynamic shapes the show, and what surprised them most during year one.

You’ll hear about:

• The systems and contingencies that keep the show consistent during travel, illness, and tech failures
• Why a co-hosted conversation – even without guests – makes the show easier to sustain
• What changed between episodes 1 and 52
• How they avoid “podfade” by choosing topics that never run dry
• Why alignment and relationship are the real engines behind their momentum

If you’re curious about podcasting, sustainable content creation, or what it looks like to build something that genuinely supports your business instead of draining it, this candid conversation will pull back the curtain.

If you want support creating your own version of sustainable success, let’s chat.

Tonya’s other shows: Find Your Freaks and Clutter Free Academy