Swiss Luxury Watches Thrive in US Despite Tariffs
Update: 2025-12-05
Description
Despite US tariffs on Swiss imports, including a 39% tax on luxury watches, sales of Swiss watches in the US have surged, with the Watches of Switzerland Group reporting a 20% increase in sales. The US now accounts for nearly half of the groups total sales and 60% of its adjusted earnings, highlighting the resilience of luxury watch brands like Rolex and Omega in the American market.
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