In this episode, Tom interviews Tanner Mullen, a successful painting contractor and the founder of DripJobs CRM. Tanner shares his journey from working in the restaurant industry to building a million-dollar painting business and launching a powerful CRM software designed specifically for contractors. They dive deep into sales strategies, the importance of follow-up, how to leverage Facebook ads effectively, and why communication is the ultimate differentiator in today's contracting world. Tanner also drops an incredible limited-time offer for listeners who want to try DripJobs.

In this episode Tom and Tanner discuss:

• [01:21 ] Tanner’s journey from the restaurant world to contracting and early lessons in sales
• [04:15 ] His entry into the painting business and how his family's background influenced him
• [06:20 ] The diverse and lucrative nature of the painting industry
• [09:54 ] Reaching $1M in 3 years and the strategies he used
• [10:44 ] Importance of production and why Tanner chose employees over subs
• [12:25 ] Lead sources and their conversion rates: Angie, Facebook, and influencer marketing
• [13:44 ] Facebook ads: why most contractors fail and how to fix it
• [16:12 ] The psychology behind ad content and attracting the right clients
• [18:03 ] Example of an emotional and values-driven Facebook ad that worked
• [20:02 ] How storytelling in ads builds trust and sets your brand apart
• [21:20 ] Origin of DripJobs and why Tanner built it out of necessity
• [24:12 ] The cost of slow response and the need for lead automation
• [27:04 ] First wins with automation and early development of DripJobs
• [30:09 ] Biggest surprises from running a software company
• [31:38 ] Competing with industry giants and winning
• [32:06 ] How automation and consistent follow-up elevate customer trust
• [35:55 ] DripJobs is a tool that scales communication for volume-based contractors
• [38:01 ] Teaser about an upcoming AI feature in DripJobs
• [38:12 ] Tanner’s favorite features: two-way texting and visual pipelines
• [40:50 ] Tom shares how he discovered DripJobs and its biggest benefits
• [42:04 ] Using metrics and data to make marketing decisions
• [43:27 ] Free training and support offered to all DripJobs users
• [44:43 ] Bringing a red carpet experience from restaurants to contracting
• [46:06 ] Differentiating your company through communication and mission
• [48:12 ] Each touchpoint increases trust and buyer confidence
• [49:44 ] The psychology of expectation and perceived value
• [50:27 ] Why the first time a client sees you shouldn’t be at the front door
• [54:05 ] Overcoming client uncertainty with visuals and AI renderings
• [55:06 ] Turning customer service into marketing with transparency
• [57:25 ] Tanner offers an exclusive 100-day free trial for DripJobs to Fight listeners

Links from the episode:

🔗 DripJobs CRM – https://dripjobs.com

Use code fight100 for 100 days free – all features included, no contract

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SALES ACCELERATOR: 6 weeks. Real results. No BS:

👉 https://thecontractorfight.com/morejobs

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