THE SOFT SIDE OF M&A IS A BRIDGE TO INTEGRATION SUCCESS
Description
In this episode we are joined by Sergio Bruno, Global PMI's Partner in Italy. Sergio talks about his latest book 'Feelings and Competencies of an M&A' The very soft side of M&A integration.
Sergio maintains that companies have a personality made up of behaviours and emotions comprised from a collective of all of the people working in the company. We often refer to this 'personality' as corporate culture.
Sergio outlines his view that the company personality can have both positive and negative emotions and during M&A, these emotions can be very dominant.
Sergio argues that these emotions must be recognised, analysed and when properly managed they form a bridge across which M&A integration can be successful
Click here to order your copy of Sergio's book
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