TP394 - Gaining Insights Into Market Research
Update: 2024-07-31
Description
In this episode, hosts Reed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews.
Mentions from the Show:
- Market Research: An Important Investment For Long-Term Viability
- Cast & Hue
- Focus Groups Vs. Interviews: Which Approach Provides Richer Insights?
Steve Koch on LinkedIn- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
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